For Ethos athleisure wear owner, inclusivity is key

Encinitas-based athleisure wear brand Ethos is steering away from a 'one size fits all' approach and catering to women of all shapes and sizes — ju...

December 5, 2022
5:58 PM

Encinitas-based athleisure wear brand Ethos is steering away from a 'one size fits all' approach and catering to women of all shapes and sizes — just as its creator, Will Hunt, envisioned.'I wanted to showcase real women, real body types and real skin tones,' said Hunt, who launched Ethos in 2017.Hunt's first foray into fashion began in 2015, when he moved from London to California and started Aptitude Apparel, a clothing line for men. Within two years, Hunt's focus shifted toward women's athletic wear and he began experimenting with fabrics and fits.

Roxana Becerril